Free To Use Google UTM Builder

track which of your promotions are generating the most traffic/conversions.

Google UTM Builder that easily create URLs with custom campaign variables and differentiate your campaigns more accurately rather than just depending on Google Source reporting inside Google Analytics. Campaign variables allow you to accurately track which of your promotions are generating the most traffic/conversions.

Create Your Perfectly Tracked URL For FREE

Fill out all fields marked with an asterisk (*)

The full website URL (e.g.
The ads campaign id.
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required.
Identify the paid keywords
Use to differentiate ads

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

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How to Use Yalla.Studio’s Google UTM Builder

Using the Google UTM Builder at Yalla.Studio is straightforward and user-friendly. Follow these steps to create UTM parameters for your marketing campaigns:

Step 1: Enter Your URL

Start by entering the URL of the page you want to track in the “Website URL” field. This is the link where you want to send your audience.

Step 2: Fill in UTM Parameters

Next, fill in the required UTM parameters to customize your tracking link. Here are the parameters you need to complete:

  • Campaign Source (utm_source): Identify the source of your traffic, such as “newsletter,” “facebook,” “google,” etc.
  • Campaign Medium (utm_medium): Specify the medium used, such as “email,” “cpc,” “social,” etc.
  • Campaign Name (utm_campaign): Name your campaign to distinguish it from others, such as “spring_sale,” “black_friday,” etc.
  • Campaign Term (utm_term) [Optional]: Use this to identify paid keywords if you’re running a paid search campaign.
  • Campaign Content (utm_content) [Optional]: Differentiate similar content or links within the same ad, such as “cta_link” or “banner_ad.”

Step 3: Generate the UTM URL

Once all the fields are filled out, click the “Generate URL” button. This will create a custom URL with all your UTM parameters appended.

Step 4: Copy and Use Your Custom URL

Copy the generated URL and use it in your marketing campaigns. This URL can be shared in emails, social media posts, advertisements, or any other platform where you are promoting your content.


Let’s say you are running a Spring Sale campaign and you want to track the performance of an email newsletter. Here’s how you would fill out the UTM parameters:

  • Website URL:
  • Campaign Source: newsletter
  • Campaign Medium: email
  • Campaign Name: spring_sale
  • Campaign Term: [Leave blank unless you have specific terms]
  • Campaign Content: spring_cta

After filling in these fields, you would click “Submit”.

When should I use UTM parameters?

  • You are running an advertising campaign on Google or social networks and want to know, where your users are coming from.
  • You use other ways to attract readers and potential customers and want to know more about where they come from.
  • You send updates to your subscribers & costumers using  e-marketing services, and you want to track their success rates.

Important things to keep in mind

There are some important things to keep in mind (if you want to rule the UTMs and not let them rule over you).

  • Organize your UTM links – after creating dozens of links and UTM definitions, things might get messy if not properly organized. One way to keep the order is to create a spreadsheet where you document all your links and definitions. You can download our proven template on top of this page.
  • Consistency is key – think about all the different options of using UTM codes to track your campaigns and stick to the one you will choose.
  • Make sure your team knows the UTM tagging process in your company. Since there are so many ways to use UTMs, it’s best if there’s a general understanding or a template that will guide the team.
  • Lower-case letters are your best friends from now on. UTM parameters are case-sensitive. So, if you spelled “Facebook” with a capital “F” in one link and a lower-case “f” in another, they would track separately, stopping you from gaining the full picture.


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