Google UTM Builder

track which of your promotions are generating the most traffic/conversions.

Google UTM Builder that easily create URLs with custom campaign variables and differentiate your campaigns more accurately rather than just depending on Google Source reporting inside Google Analytics. Campaign variables allow you to accurately track which of your promotions are generating the most traffic/conversions.

Create Your Perfectly Tracked URL For FREE

Fill out all fields marked with an asterisk (*)

The full website URL (e.g.
The ads campaign id.
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required.
Identify the paid keywords
Use to differentiate ads

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

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The website URL provided is not a valid URL.

When should I use UTM parameters?

  • You are running an advertising campaign on Google or social networks and want to know, where your users are coming from.
  • You use other ways to attract readers and potential customers and want to know more about where they come from.
  • You send updates to your subscribers & costumers using  e-marketing services, and you want to track their success rates.

Important things to keep in mind

There are some important things to keep in mind (if you want to rule the UTMs and not let them rule over you).

  • Organize your UTM links – after creating dozens of links and UTM definitions, things might get messy if not properly organized. One way to keep the order is to create a spreadsheet where you document all your links and definitions. You can download our proven template on top of this page.
  • Consistency is key – think about all the different options of using UTM codes to track your campaigns and stick to the one you will choose.
  • Make sure your team knows the UTM tagging process in your company. Since there are so many ways to use UTMs, it’s best if there’s a general understanding or a template that will guide the team.
  • Lower-case letters are your best friends from now on. UTM parameters are case-sensitive. So, if you spelled “Facebook” with a capital “F” in one link and a lower-case “f” in another, they would track separately, stopping you from gaining the full picture.

How should they be used?

Parameter Required Example Description
Campaign ID
Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Sourceutm_source
Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium utm_medium
Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Nameutm_campaign
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Termutm_term
Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Contentutm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.


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